Our journey started with a simple mission: to create sustainable, high-quality, British clothing that fits just right. Whether you're petite or regular-sized, our styles are made to make you look and feel your best without breaking the bank. From chilling at the beach to dancing at a wedding, our clothes are versatile enough to be styled for any occasion. And we're not stopping there—we're constantly working to make sure our range is inclusive for everyone.

We're serious about supporting British craftsmanship. Everything, and we mean everything, in our production process is sourced and crafted right here in the UK. Our manufacturers, linen, buttons, postal boxes, branding artists, photographers, and more—all proudly British. After a year-long search, we found an amazing family-run factory in London with over 70 years of experience. They've got the skills and innovation to bring our vision to life.

We strive to keep our clothes affordable without sacrificing quality or ethics, understanding that our prices might not match high street brands. We believe sustainable fashion should be accessible to everyone who shares our values.